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Brand Spotlight on Earth Shoes

earth_logo.jpgThe benefits of Earth shoes go well beyond their good-looking, simplistic style. Inspired by Yoga devotee Anne Kalso, who believed most modern footwear to be incompatible with the natural alignment of our bodies, Earth shoes are the healthy footwear choice.

Kalso knew the foot was designed to tread soft surfaces like sand or dirt, but that most people walk on concrete for the better part of each day. So she designed a shoe that contoured to the foot like sand on a beach — a perfect mold. She positioned the heel below the toe, unlike most shoes where the toe is below the heel, and called it Negative HeelĀ® technology. This technology, combined with contoured and cushioned footbeds, shock absorbing gel midsoles, and comfort-engineered soles, ensures proper body alignment and so much more. When you wear Earth shoes, you also get a mini workout. Because your heel is set below the toes, you burn more calories with every step, build stronger core muscles, tone your calf muscles, tighten your thighs, and even breathe easier.

Combine those benefits with the natural good looks of Earth shoes and you have a match made in heaven. Choose from stylish Earth sandals for men and women, Earth mules, Earth boots and even handsome Earth oxfords for office wear. For every situation, Earth makes a shoe that will have you walking taller, straighter, and more natural with every step. Feel the difference Earth can make.

Visit the Earth website for more information.

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